PRIVACY & dATA POLICY

The following Privacy and Data Policy (“Policy”) discloses the Privacy and data use practices of Martin Motor Sports Ltd (“us,” “we,” or “our”) for all data or information on which we receive from you, either directly or through a third party, including, without limitation, in person or by phone at our retail locations or through websites, applications, devices or the provision of services to you. We created this Policy to communicate OUR privacy and data policies to each of our CUSTOMERs (collectively a “Customer,” “you” OR “your”) with respect to your information.

 

1. Information Collection and Use


We collect and share both your Customer Data and Machine Data (collectively “Data”) as described in this Policy.

Customer Data
To purchase, access, receive, download, upload or use goods or services from us, you may be required to provide us, our web providers (Dealer Spike, LLC, Shopify), BRP, Skier’s Choice or another equipment supplier with personally identifiable information (collectively, “Customer Data”). Personally identifying information is information that can be used to identify, locate or contact you. If a Customer directly or indirectly communicates with us by e-mail, posts or uploads content or information to a website or application to which we are provided access or otherwise completes online forms, any information provided in such communication will also be collected by us as Customer Data (or Machine Data, as applicable). By granting us access to Customer Data from a third party, you grant us a royalty-free, non-exclusive, perpetual license to use such Customer Data in accordance with this Policy.

Customer Data may consist of the following types of information:

  1. Personal Data
    Personal Data includes your name, username, mailing address, e-mail address, phone number, postal code, Social Insurance Number and similar personal information. We use Personal Data to send Customers phone, e-mail, written or other forms of communications regarding:

  • Goods or services requested or purchased by Customers;

  • Promotional or informational materials about our company, affiliates and/or third parties with whom we conduct business and the related goods and services provided by such businesses;

  • Machine-specific information to participating Customers; and

  • Updates, advertisements, offers and announcements relating to the goods and services of our company, affiliates and/or third parties with whom we conduct business.

  1. User Accounts
    If you have a user account with us then you are responsible for maintaining the confidentiality of your username and password and all uses of your account and password. You agree to immediately notify us of any unauthorized use of your account.

 

  1. Usage Data
    Usage Data is collected automatically when using our website. Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
    Technical information including IP addresses, persistent identifiers, statistical utilization, transmission and access methods and sources, and preference information that is collected by cookies, web beacons, or other similar device based collection technologies. This may include any search that led you to our website, your connection speed or type, and your browser or device information. 
    Cookies & Tracking Technologies
    We use Cookies and similar tracking technologies to track the activity on our website and store certain information. A cookie is a piece of data stored on the user's hard drive containing information about the user. Usage of a cookie is in no way linked to any personally identifiable information while on our site. Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or mobile device when you go offline, while Session Cookies are deleted as soon as you close your web browser. If a user rejects the cookie, they may still use the site. The only drawback to this is that the user will be limited in some areas of our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on the site. You may block all cookies by following the instructions applicable to your browser.

 

  1. Transaction & Demographic Data
    We collect transaction information about your purchases, inquiries and customer accounts to fulfill orders or for our general business needs, including maintenance and warranty services. We also may collect general demographic or preference data regarding your interests, goals or needs to understand who you are and what products and services may interest you or meet your needs.
     

  2. Financial Data
    We may collect financial information from you to complete purchases of goods or services, such as credit card information or your billing address. We may also assist you in applying for financing with certain third parties or engage in direct financing with you. 

 

2. Confidentiality, Security and Storage of Data

Except as otherwise provided in this Policy, we will keep all of your Data that personally identifies you (e.g., your name and address) as private and will not share it with third parties, unless such disclosure is necessary to:

  • Comply with a law (or based upon our good-faith belief that disclosure is necessary to comply with a law);

  • Protect our rights or property;

  • Protect the personal safety of users;

  • Protect against legal liability; or

  • Enforce this Policy or any of our other policies and guidelines.

We may also share your Data as provided below, when required by a third party through whom you authorized or allowed Data to be transmitted to us or when otherwise authorized or requested by you.

We will not sell your Data to third parties except in the case of a sale of substantially all of our business or assets or the business or assets of one or more of our locations or business divisions or as otherwise permitted below with respect to aggregate Data. We may permanently delete or destroy any and all Data at any time as determined by us. We take every precaution to protect our users’ information. When users submit sensitive information via the website, their information is protected both online and off-line. We use a variety of commercially reasonable security technologies to help protect your Data from unauthorized access, use, or disclosure. However, the use of such security technologies is not, and should not be considered to be, any type of guarantee or warranty by us that your Data will not be accessed by third parties, or that we will use all available security technologies to prevent unauthorized access to, use, or disclosure of your personally identifying information. Furthermore, employees are kept up-to-date on our security and privacy practices. Employees are periodically notified and/or reminded about the importance we place on privacy, and what they can do to ensure our customers’ information is protected.

 

3. Sharing and Use of Information

We share your Data with our affiliates, suppliers, vendors, and/or their agents and employees as we deem necessary for the provision of goods and services to you.  Specifically, we may share your Data:

  • with third parties assisting us in the provision, administration, and management of goods and services generally;

  • with third parties that assist us in providing goods and services that you request;

  • with third parties that support our business operations or provide marketing or advertising services on our behalf, including marketing, technical, accounting, legal or other professionals; and

  • as otherwise permitted by law or approved by you.  

We may use your Data for our general business operations and goods and services provided by use if it is in a form that is not capable of being personally identified with you or if it is combined with Data from one or more other customers in aggregate form that does not personally identify any particular customer.  

While we use commercially reasonable efforts to safeguard your Data when transmitted to third parties, we do not warrant that your Data will be transmitted without unauthorized interception or modification or that your Data will not be accessed or compromised by unauthorized third parties.  

 

third-party service providers

The service providers we use may have access to your personal data. These third-party vendors collect, store, use, process and transfer information about your activity on our website in accordance with their Privacy Policies.

  1. Analytics
    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our website. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its owner advertising network. You can opt-out of Google tracking your activity on our website by installing the Google Analytics opt-out browser add-on.
    https://policies.google.com/privacy

 

  1. Email & Text Marketing
    We may use your personal data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You consent to receive communications from us electronically, but have the ability to opt-out of receiving future emails and/or texts by unsubscribing from the list, contacting us at the following email address, mms@martinmotorsports.com or changing your account preferences, if applicable. Notwithstanding anything to the contrary in this Policy, we may communicate with you by email in certain circumstances allowed by law (for example to communicate warranty information, product recall information or safety or security information about a product).

 

  1. Payments
    We may use third-party services for payment processing on our website. We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. Our payment providers may include but are not limited to:

 

  1. Remarketing
    We may use remarketing services to advertise to you after you accessed or visited our website, or made a purchase from our business. We and our third-party vendors use cookies and non-cookie technologies to help us recognize your device and understand how you use our services so that we can improve our service to reflect your interests and serve you advertisements that are likely to be of more interest to you.
    These third-party vendors collect, store, use, process and transfer information about your activity on our website in accordance with their Privacy Policies and to enable us to:

  • Measure and analyze traffic and browsing activity on our website

  • Show advertisements for our products and/or services to you on third-party websites or apps

  • Measure and analyze the performance of our advertising campaigns

Third-party vendors can recognize and deliver you ads across devices and browsers. To read more about the technologies used by these third-party vendors and their cross-device capabilities please refer to the Privacy Policy of each vendor listed below.

The third-party vendors we use are:

 

4. Collection of Your Information by Third-Party Websites

Our website may contain links to enable you to visit other websites of interest; We are not responsible for the privacy practices or the content of such websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites. Such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

 

5. Updates and Changes to Policy

We reserve the right, at any time and without notice, to add to, change, update, or modify this Policy by posting such addition, change, update, or modification on our website. Any such addition, change, update, or modification will be effective immediately upon posting on our website.

 

6. How to Contact Us

If you have any questions or concerns about this Privacy Policy, or need to request corrections or deletions to the information you have provided to us, then please contact us at one of the following options:

              By email: mms@martinmotorsports.ca
             By phone: 780.481.4000
             By mail: 17348 118 Ave NW Edmonton AB T5S 2L7
             By visiting this page on our website: https://www.martinmotorsports.ca-ps.ca/contact